Redesigning the Website to Reflect Its Innovative Work

Redesigned NetworkOcean’s website using the AIDA framework to clearly convey its underwater data center technology.

Design a website for a company that builds underwater data centers and gives an option to it’s users to reserve compute powers/ GPUs.

List of a few companies operating in the same domain

 to guide users smoothly from awareness to action:

Using this approach, I defined the section order to naturally lead visitors toward engagement and conversion.

 — Emphasizes the key challenges and inefficiencies of traditional data centers.

 — Showcases the outcomes and advantages achieved through NetworkOcean’s innovative approach.

 — Explains the process and technology that make the solution possible.

 — Highlights secondary advantages that further strengthen the value proposition.

 — Presents key details about the technology and current GPU availability, along with a clear call-to-action to book the service.

Since NetworkOcean builds submersible data centers, I wanted the website to convey an underwater environment — dark, calm, and built around deep blue tones that emphasize water’s importance in the system. The dotted wave pattern from the original site was expanded into a micro-dot grid to subtly represent data flow, paired with metallic surfaces inspired by the outer hull of the submersible units.

Initially, I was leaning toward a GPU-inspired aesthetic with circuit board patterns and a neon glow feel.

For my iteration 2, I wanted to test different dot sizes and spacing for visual clarity, I looked for a Figma plugin that could convert PNG icons into dotted patterns. Since none matched my exact needs, I decided to build my own tool using Claude and Lovable. The concept was simple enough to prototype quickly with these AI-assisted coding platforms.

https://dot-pattern-generator.lovable.app/

After the first round of feedback, I decided to move away from the maximalist approach and aim for a cleaner, more minimal design. I explored the idea of using dotted patterns to subtly represent the company’s core technology. These dots, combined with metallic textures inspired by a submarine hull, create a balanced contrast between the digital and industrial aspects of the brand.